Market ResearchTourism

Question: Discuss about the Market Research Tour and Travel. Answer: Introduction In June 2014, there were 105,700 more females than males living in Australia. This relative high number suggests that there is a wide market opportunities growing for organizing travel for women under the age group (45- 60) years and for the student as well. Seven Women is a development organization which is socially and economically empowering 5000 womens. The purpose is to develop skills in women through training of income generating skills. They are consistently working over the past 10 years to promote the interest of the women. The purpose is to develop sustainable tourism in order to promote the centre. In this manner both the centre and the tourist will have a life changing experience. Hands on Development are a Tour Company created by Found of Seven Women whose purpose is to plunge tourism in the lives of the Nepalese people. There focus is to provide a unique experience to tourist by giving them an opportunity to have a life enriching experience. These tours are empowering f or both the travelers and the localities. The tourists get an opportunity to have a firsthand experience on understanding the Nepalese culture (Hands on Development, 2017; Our Story.2017). The main purpose of the organization is to empower women and to build confidence and skills. This will prepare the women to develop employment skills. The visit is to create connection and opportunities in the area of hospitality and manufacturing. The tours are successfully running from past 5 years. The organization was initially focusing upon the students. In order to earn a sustainable growth and to promote the interest of the members it is evident to expand the business opportunities by encouraging people to participate (Baral, Baral and Morgan, 2004). The report includes the marketing strategy that needs to be focused upon in order to capture the needs and desire of interest group. The current marketing plan is focused upon Middle aged women (45- 60) and Students (18-30). The primary focus is to develop the interest of women in the activities carried by the organization in order to earn sustainable advantage (Lu and Nepal, 2009). Title The title of the study is called as (1) Middle aged women (45- 60) and (2) Students (18-30) market segmentation research report. Problem statement The problem related to the research is to find the possible ways to reach out to the target audience. The organization is finding difficulties in reaching out to the exact age group. This has been a cause of concern for the marketing term. Research objectives The overall purpose of the research is to find out new and effective ways to find out the manner to frame the marketing strategies. The marketing strategies of the organization should be target centric. By focusing upon the needs of target group the organization can attain sustainable objectives. The primary focus should be on the females in between the age group of 45-60. The program carried by the seven women is focused on empowering women. It is essential to seek attention from the females in between the age. The marketing strategies of the organization are based on adding sustainable advantage by creating more opportunities. Firstly the company needs to focus on formulation of a target oriented plan. This will help in contributing towards the goals of the seven women in attaining its objectives. It is essential to analyze the marketing tools that are essential both internally and externally. It is necessary to understand the external environment to develop the marketing objective s. Strategies should primarily be dynamic in nature in order to attain significant place. Strategies often help in adjusting with the marketing mix in order to allocate scare resources. The organization should specify its plan by focusing on the female group. They should focus on excessive promotional activity. The primary focus of the organization is to seek the attention of every individual who is interested in providing social well-fare. The primary focus should be towards the women in between the age group of 45-60 years. This will provide them with a lifetime experience. The plan of the organization is to develop systematic plans for the female who are aspiring to add a change to the life of people in need. This can be carried out through an effective promotional strategy. Hypotheses There are certain factors that need to be considered in advance in order to make market study. It is considered that the willingness to go for an adventure tours increases. It is further assumed that the women above the age of 45 are earning and working at a good position. Their willingness to spend money is increasing considering the current scenario. It is assumed that the age group above 45 years is likely to spend their income on activities and they prefer travelling in group of friends. The socio-economic status of an individual had a great influence on the decision in relation with the travelling experience. Literature Review Firstly it is necessary to create awareness among people. This can be done through the promotional activities. The primary focus is to tell them about the feature of the tour. This includes newspaper advertisement, printing pamphlets etc. focus is required to encourage women to participate for the cause. Creating awareness is necessary at an initial stage. This can be carried through awareness programmes. The volunteers need to carry out an efficient awareness campaign for women in between the age group of 45-60 years. This can be done by creating awareness among the age group. All the attached features related to the travel should be discussed openly. Online media can be used as an effective promotional tool. It is necessary in todays age of technology that the organization should use social media tools to enhance the interest of the target audience. Social media is used as an effective tool to spread the information. The tour is specifically focused on attaining a significant inter est of a particular target audience. Womens in between the age group of 45- 60 years are looking out for a tour package that helps them in getting away from the daily chores. The organization should strive for arranging a group travel. Women generally like to travel with their fellow members. In this way the organization can add more people to their team. They should add scenic places in the brochure that help in seeking attention of the tourist. There is certain market place in Nepal that can be added in the brochure. This helps in securing an efficient place against the other competitors. Hands on development primary focus are to promote a life changing travelling experience. This is only possible if their marketing policies are target oriented. However the primary object should not be ignored by the company. They should consistently focus on promoting the objective by securing the rights of underprivileged women. One should not ignore that the purpose of the tour is to improve the travelling experience by giving them a real feel for a country. The tour package gives them with an opportunity to make a difference to the life of impoverish people. It helps every traveler to understand the concept of charity through personal experience. One can feel connected, purposeful after the visit (Minnaert, Maitland and Miller, 2009). The organization is specifically targeting upon the Students (18-30). This age group generally looks for adventure and a different experience. A tour to Nepal is adventurous from the point of view of activities as provided by the country. There are various treks in Nepal that the students can go on to their tour to Nepal. The Hands on Development should specifically focus on the educational institution to seek attention of students. More focus need to be given on improving the experience of the students. This will provide them with a firsthand experience in understanding the situation of people in an undeveloped country. It is however necessary to develop the interest of the group by telling them the importance of travelling to Nepal in their life. It is moreover essential to add important sights that are important in term of tourism. This particular age group is focused on having an adventurous experience. This is however possible by adding all the sights on the brochure. Social med ia tools like Facebook, Instagram etc needs to be taken in order to add more followers to the list. These tools are important in modern age in order to spread information. The important sites like Pokhara, Chitwan National Park, and Nagrakot should be added in order to seek attention of the age group. There are certain adventurous activities that are carried in Nepal. The Hands on Development needs to add more focus on the adventurous activities (Nepal, 2008; Nepal and Chipeniuk, 2005). Moreover it is evident to make them aware about the core activity conducted by the organization at Nepal. This will help them in gaining a significant knowledge about the Nepalese culture. In this manner they can add value in the life of people. Target groups (18-30 years) Students (45-60 years ) Females The brochure of the organization need to be developed in order to seek attention of the targeted audience. The brochure need to be prepared focusing on the following points like: Focus on understanding the Different culture. An open challenge to understand a different perspective. Providing them with an opportunity to step out of the comfort zone. An opportunity to visit grass roots organizations in order to make change to the life. Experience to stay in a remote Nepalese village A deep spiritual and cultural difference by contributing on shaping women skills. Research methodology The research project is designed to address the objectives that were drawn at the Beginning of this paper. The main purpose of the tour should not be ignored while informing the target audience about the various features of the travel package (Gayle and Goodrich, 2014). The core responsibility of the seven women is to uplift the interest of the women living in the remote areas in Nepal by providing them with an important tool to earn their bread (Bhusal, 2009). This creates a sense of accomplishment within the local women. This activity is valuable for everyone associated. It provides the local women with a tool to improve their living standard and provides the tourist with an opportunity to understand the other nation and their problems (Bhattarai, Conway and Shrestha, 2005). A cross sectional approach will be undertaken in order to understand the market variables. The marketing packages need to be customized as per the requirements of the travelers. The customized plans will provide the travelers to visit the place more efficiently. This is necessary for an organization to develop the marketing objectives. The objectives need to be customer oriented. However one should not ignore the primary focus of the organization. It is evident that the organization provides experience to an individual by adding different type of activities. It is one in the life time experience (Nepal, Kohler and Banzhaf, 2002). Whereas other travelling companies focus on managing the tour, the hand development focuses on providing a different experience by managing the activities efficiently. There is a competitive advantage that rest with the organization while framing its objectives that put a primary focus on giving a better experience to the entire tourist. This tour specifically designed for women travelers from Australia. This will provide them with an insight to understand the problems faced by the women living in the undeveloped countries. Attractions as per the different target segment Every individual segment has different priorities in life. It is therefore essential to customize the travel package according to the needs of the individual. In case of Student, one should add various adventurous sights in the brochure. This will help in grabbing the attention of the particular segment. Various cultural sites at Nepal are of great importance (Shu, 2009). Students will get a chance to understand the diversified culture at these places. They will get an opportunity to understand the role played by the rural women. It will provide them with an insight to understand the hardship faced by them in day-today life (Middleton, Fyall, Morgan and Ranchhod, 2009). The organization need to add all the valuable features in order to seek more admissions. The main purpose of the travel is to provide a helpful hand to local Nepalese Women. It is therefore necessary to develop more comprehensive tour package in order to seek attention (Moutinho, 2011). In case of females in between the age group of 45-60 years it is advisable to add culturally enhanced places. This is however essential to add those place that will help in seeking more attention of this particular section. It is necessary that more spiritual and cultural equipped places like the spiritual temples, monasteries etc to be added. Every age group has different choice. The package should be developed on the basis of the choices made by the individual in the group(Jamrozy, 2007). This will be providing them with a life time experience. Strategies should primarily be dynamic in nature in order to attain significant place. Strategies often help in adjusting with the marketing mix to allocate scare resources. The organization should specify its plan by focusing on the female group. More focus need to be given on adding all the necessary activities that are feasible to be carried at Nepal (Hall, Timothy and Duval, 2012; Goeldner and Ritchie, 2012).. Data collection The data is being collected through online study where more focus is being given to various factors that help in focusing upon the tour and travel packages, All the essential information related to the tour package need to be added in the travel package. It is however essential to add the objective in advance so that one does not forget to admit the purpose for the travel. Proper health facilities need to be added in the tour packages. Statistical Analysis Techniques Used This study is based on the descriptive analysis, difference analysis, and association analysis. These tools further help in analyzing the situation and making the market research. Conclusion Hands on Development are a Tour Company created by Found of Seven Women whose purpose is to plunge tourism in the lives of the Nepalese people. The particular segment company is currently focusing upon is women in between the age group of 45-60 years. This is evident for an organization to write down the marketing objectives in advance in order to attain goals. This is only fruitful if the company focuses on building a cohesive program. It should particularly focus upon the activities that are necessary to be given more priority. The needs and desires of the age group need to be given special attention in order to attain maximum participation. The social group tours have become popular in the recent time and it is more necessary to frame efficient policies in order to develop the effective goals. It is essential to examine the marketing tools that are essential to develop the tour package. Value of Study The research made in report is used to evaluate the marketing strategies in order to attract the Middle aged women (45- 60) and Students (18-30) for a tour to Nepal. References Baral, A., Baral, S. and Morgan, N., 2004. Marketing Nepal in an uncertain climate: Confronting perceptions of risk and insecurity.Journal of Vacation Marketing,10(2), pp.186-192. Bhattarai, K., Conway, D. and Shrestha, N., 2005. Tourism, terrorism and turmoil in Nepal.Annals of Tourism Research,32(3), pp.669-688. Bhusal, N.P., 2009. Chitwan National Park: a prime destination of eco-tourism in Central Tarai Region, Nepal.The Third Pole: Journal of Geography Education,5, pp.70-75. Gayle, D.J. and Goodrich, J.N., 2014.Tourism Marketing and Management in the Caribbean (RLE Marketing). Routledge. Goeldner, C.R. and Ritchie, J.B., 2012.Tourism: principles, practices, philosophies(No. Ed. 12). John Wiley and Sons, Inc. Hall, C.M., Timothy, D.J. and Duval, D.T., 2012.Safety and security in tourism: relationships, management, and marketing. Routledge. Hands on Development, 2017. Online. Available at: https://handsondevelopment.com.au/# Accessed on: 31 March 2017 Jamrozy, U., 2007. Marketing of tourism: a paradigm shift toward sustainability.International Journal of Culture, Tourism and Hospitality Research,1(2), pp.117-130. Lu, J. and Nepal, S.K., 2009. Sustainable tourism research: An analysis of papers published in the Journal of Sustainable Tourism.Journal of Sustainable Tourism,17(1), pp.5-16. Middleton, V.T., Fyall, A., Morgan, M. and Ranchhod, A., 2009.Marketing in travel and tourism. Routledge. Minnaert, L., Maitland, R. and Miller, G., 2009. Tourism and social policy: The value of social tourism.Annals of Tourism Research,36(2), pp.316-334. Moutinho, L. ed., 2011.Strategic management in tourism. Cabi. Nepal, S.K. and Chipeniuk, R., 2005. Mountain tourism: Toward a conceptual framework.Tourism Geographies,7(3), pp.313-333. Nepal, S.K., 2008. Tourism-induced rural energy consumption in the Annapurna region of Nepal.Tourism Management,29(1), pp.89-100. Nepal, S.K., Kohler, T. and Banzhaf, B.R., 2002.Great Himalaya: tourism and the dynamics of change in Nepal. Swiss Foundation for Alpine Research. Our Story.2017. Online. Available at: https://www.sevenwomen.org/ Accessed on: 31 March 2017 Shu, B., 2009.Tourism marketing. Tsinghua University Publishing Company. Beijing.